How We Could Really “Thank the @goldenglobes”, @nbc, @tinafey123 and Amy Poehler: Should creator awards shows refuse ads from brands that sponsor piracy?
I’ve got a little list — I’ve got a little list
Of society offenders who might well be underground,
And who never would be missed — who never would be missed!
From The Mikado, by W.S. Gilbert and Arthur Sullivan
The Golden Globes will kick off award season tonight, and I’ll be watching to see who wins but also for something else–who sponsors. And I will be making a little list of those sponsors who find the audience desirable to compare to the list of companies that also find it desirable to advertise on pirate sites, particularly sites that pirate the Golden Globes.
I realize that it is a tricky thing to get a network ad sales team–let’s be honest, any sales team–to turn down money. But isn’t this as good a time as any to make advertisers aware of the problem of brand supported piracy?
So how would you find sites that have illegal streams or copies of the Golden Globes? Say it loud and proud–GOOGLE! Just search Google for “golden globes 2013 torrents” and voila! Kick Ass Torrents link is above the fold.
We know Google is supporting the Golden Globes on The Pirate Bay! Of course, that’s about as surprising as the sun rising in the East or the U.S. Government giving Google a contract and a pass on prosecution. And you’ll also find this link at Daily Motion:
Which is essentially an ad for the Golden Globes on Watch Award Shows–sponsored by Snickers. Watch Award Shows does not appear to be an NBC affiliate–got that out with a straight face.
So it’s already starting. The eponymous Snickers is already paying money to support it through the willfully blind and perhaps otherwise legitimate video content aggregator Daily Motion. Nobody knows anything, all will say their various contracts prohibit selling ads on illegal sites, and all will say they are happy to take down infringing links once they’ve been caught and want no other punishment.
And of course, Google caps its takedown notices at 3 million takedown a week that it acknowledges are 97% accurate, but wants you to believe that is evidence of heavy handed practices by creators and not evidence of Google’s profit from piracy. Because ignorance really is strength, don’t you know.
If on the other hand you think that there is something wrong with promoting the soulless profit from the works of others, if you think that it is sadistic to force the creators–who just wanted to make a movie or a record or write a song and be left in peace–to chase these charlatans at great cost to the creators, if you think that its debased for advertisers to essentially sell tickets for all to watch this inquisition play out to the great profit of Big Tech…then maybe you also think that we shouldn’t let the brands who prop up the “new boss” system to advertise on shows that celebrate our best creators.
But maybe you don’t think so. Maybe when you see a great movie win best picture, the overwhelming emotion you feel is–let’s go steal it!