Pandora’s 2013 Strategy: Change for Congress
So much for “Change Congress”–it’s now become “Change for Congress”.
The Internet Radio Fairness Coalition lead by Pandora has revealed that no only will the Internet Radio Fairness Act be back in the new Congress, according to Politico’s Morning Tech, “this year is going to bring the fight of Pandora’s political life” to protect Joe Kennedy’s $700,000 a year salary and Tim Westergren’s million a month in stock sales.
And how would Pandora manage to accomplish this political acquisition? The Google Way–they’ll buy it. Or maybe Pandora will rent the Googleplex on the Potomac (aka Washington DC) from landlord Google, there’s enough overlap with Google Shill Listers or Google-dominated trade associations in the Internet Radio Fairness Coalition (CCIA, DiMA, etc.).
For one thing, Westergren said he anticipates the company will devote more resources in 2013 to lobbying, an area in which Pandora in the first three quarters of last year spent $160,000. (The full year’s lobbying tab won’t be available until later this month, when Q4 reports are due to the feds.) Beyond that, Westergren didn’t commit to much else specifically, noting Pandora’s political play-calling would be “determined over the course of this year.” He did say, though, the company would rally its users if it must, as it did in the last royalty go ’round. AndWestergren said he didn’t think Pandora would go the way of creating a PAC in the near future. (We’ll note, by the way, Westergren was a big donor last election: He wrote checks to President Barack Obama, Rep. John Conyers and House Judciary Committee Chairman Bob Goodlatte, among others.)
See also “Tim Westergren’s Million a Month from Music“