Guest Post: 8 Things Spotify Could Do Right Now to Show They Care About Musicians
By Gavin Castleton, a songwriter and producer from Portland, OR. Follow him on Twitter @gavincastleton. Gavin’s Facebook is http://www.facebook.com/gavincastletonmusic and his excellent Tumblr commentary page is http://gavincastleton.tumblr.com
Copyright 2012 Gavin Castleton. Used by permission of the author.
- Promoting “Buy Now” links on album pages and next to individual tracks.
- Allowing artists to edit their own profiles.
- Displaying links to artists’ websites, FB pages, twitter profiles, etc.
- Allowing users to “Like” and “Follow” an artist right from the Artist page.
- Allowing users to sign up for artists’ email list from the Artist page.
- Serving ads in a way that did not encourage users to interrupt their listening mid-album/playlist in order to listen to or do something else.
- Paying independent artists the same rates as major label artists (One could argue that major labels should be paid lower rates than independents, since their overall revenue from Spotify is offset by an 18% share of the company).
- Paying artists a flat rate for their streams, instead of tying their royalty rate to advertising revenue over which the artist has no control. Artists should not be taking on risk along with Spotify unless they’re also given stock options in the company. The current Spotify model treats artists like investors but without any [equity-type] long-term benefits.