by Chris Castle (Repost from 10/15/10–how little has changed)
Our friend Paul Resnikoff had an oped today in Digital Music News entitled “7 Things the Majors Would Do Right Now, If They REALLY Had the Balls….” These could be summarized as “Surrender” (sorry, buddy, but it’s true!).
Here are 7 ideas for ch-ch-changes at goo-goo-Google which I would suggest do not require surrender, but do require decency:
1. Stop selling advertising on pirate websites.
2. Stop using your dominant position in search to drive traffic to pirate websites where you sell advertising.
3. If your Ivy League brains can’t figure out what a pirate website is, ask the site to show evidence they are licensed.
4. Stop accepting any reply to a DMCA notice as a formal counter notification under the copyright act (and then sending a notice to the rights holder telling them that the 10 day period under DMCA has commenced).
5. Stop pretending you have no control over what is posted on YouTube–The Singularity has yet to occur the last time I looked and Man only lacks control over machine if Man intends it to be so.
6. Stop scanning books until the Google Books settlement is finally decided (and use the downtime to correct the abysmal metadata you already have botched up).
7. When you have a form letter to copyright owners that begins “due to the high volume of complaints” ask yourself if it’s Googley not to investigate why you have a high volume of complaints (See: “The $500,000,000 Cost of Google’s Five Million DMCA Notices“).
Music Technology Policy 
AMEN. Want seven more?1. Stop allowing only "certain" copyright owners (read: major labels and publishers) fingerprint identification tools to "claim" their material (but not "block" it). Let everybody in on the fun.2. Stop using your Content ID "how to" videos to promote tools for removal of infringing content that you don't have. 3. Just for fun, periodically respond to copyright holders who email your Copyright Team requesting access to the various layers of content protection tools.4. Don't just offer infringers the opportunity to monetize their infringing posts with ads that the actual content owners might find objectionable. 5. Stop pretending that you don't know the majority of videos on YouTube infringe on somebody's IP rights. 6. Create a YT user video explaining what "fair use" actually is. Dumb it down enough so that YouTube users might actually understand the concept. 7. Don't allow videos which have been "claimed" by a copyright owner but not removed by a user to be embeddable (and thereby cross-posted everywhere and anywhere on the net).And everything Chris says, too.Lisa Thomas
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